Graphic Design & Marketing
Creative Marketing Services Guru
Along with UI/UX design, I’ve also developed a number of print and digital marketing pieces throughout the years. Everything from product sheets, presentations, general branding and best practice playbooks.
Social Media Playbook
Our data showed that events with social media promotion increased registrations and user interaction. However, a number of our clients were new to social media and unsure how to utilize individual platforms. In an effort to educate clients, we developed a social media playbook detailing best practices for Facebook, Twitter and Instagram for TeleForum events.
PowerPoint Presentations
Potential sales are won and lost with product presentations. My goal with every PowerPoint presentation is to keep each page visually pleasing and text to a minimum while setting up the visuals for a great story telling.
Trade Show Creative Materials
Pounding the pavement and attending trade shows is a vital part in the sales and marketing process. Having a great looking booth setup and informative handouts goes event further.
Using a three-panel exhibit banner layout allowed me to use the center panel for large images grabbing trade show attendee’s attention. The side-panels were then used to display large call-to-actions that would get viewers thinking about their own communication strategy while conveying what the Broadnet platform could provide their organization
Research shows that a majority of printed handouts go straight to the trash. In an effort to curve this practice, I kept text to a minimum, highlighted event results and worked with the Sales Team to develop a promotion for attendees. To cut costs, I used both sides of the paper and sized so two pieces could be printed for each sheet of legal sized paper.